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City Manager's Office
Press Contact: Matthai Chakko, (510) 981-7008

HELP RENAME TWO BLOCKS OF SHATTUCK AVENUE
Take part in person, online – or chalkboard

Berkeley, California (Friday, October 18, 2019) - Help rename a stretch of Shattuck Avenue downtown that will take on a new life as we reconfigure the street to improve pedestrian safety, access to transit and the flow of traffic.

Northbound drivers crossing University Avenue currently veer right at Center Street onto a two-block stretch of one-way traffic. They then turn left on University and then turn right to return to a two-way Shattuck Avenue. That's a lot of confusion for two blocks and it diminishes safety.  

With the reconfiguration, northbound Shattuck will instead veer left at Center Street to parallel southbound drivers and have continuous two-way traffic through the downtown and benefit all who use our roads. But a new question emerges: what name should we call the old eastern leg of Shattuck?

Help name a street in the heart of a transforming downtown

To answer, we're inviting community members to provide suggestions through a public process. We'll take suggestions by email and on a giant chalkboard downtown. We'll create a committee that will shepherd a process that will ultimately go the Transportation Commission, our city online forum and the City Council. We'll launch all this with a community meeting on October 24:

Shattuck Avenue East Renaming Meeting
Thursday, October 24, 3:00pm - 4:00pm
Veggie Grille
48 Shattuck Square (at University)

The goal is to have this street in the heart of our downtown named so that reflects well on the City's values, history and future.

Having multiple streets with the name "Shattuck" is confusing for just about everyone - residents, customers, tourists and others. All the addresses on the western segment of Shattuck Avenue will be able to use the street for their address, instead of some needing to use "Shattuck Square."

This re-naming comes as downtown transforms. The street reconfiguration will create a more pedestrian-friendly, vibrant downtown. That vision is helped by the dramatic renovation of BART Plaza and the area's unique variety of restaurants, museums, and stores that are easily accessed through AC Transit and BART.

Public process offers many ways to participate

The street renaming will follow the City of Berkeley Policy for Naming and Renaming Facilities and the Public Works Commission will make a formal recommendation to the City Council for final approval in February 2020.  A Citizens Advisory Group (CAG) will be formed in coordination with elected officials and will include members of the Downtown Berkeley Association, Visit Berkeley, city commissioners, property owners, Berkeley historians, residents and students. Their role will be to inform the outreach process, ensure that submissions fit the naming criteria and to select a final list of options for the Public Works Commission to consider.  Submissions will be gathered through public meetings, online polls, emails to kslaughter@cityofberkeley.info, written submissions and a chalkboard wall at 2023 Shattuck Avenue.  In addition, people will be able to provide input on the street name as a Berkeley Considers topic and registered users can post their suggestions online with or without their name.

Additional criteria to set a framework for new names

In addition to the Policy for Naming and Renaming Facilities, the following criteria will be used for consideration:

  1. The City will consider proposals for street naming but is under no obligation to accept a proposal to name, or rename a street, or assign a ceremonial name to a Street.
  2. Street names should portray a strong positive image and have historical, cultural, geographical or social significance or contributions to the community, the City, State or Country.
  3. Increased emphasis will be on street names that honor and represent segments of the Berkeley population that have traditionally been marginalized or overlooked.
  4. Street names shall not be (or be perceived to be) discriminatory or derogatory of race, color, ethnic origin, gender identity or expression, sex, sexual orientation, creed, political affiliation, disability or other social factors.
  5. Street names shall not result in an inappropriate abbreviation or be similar sounding to an existing Street name.

To learn more about this project visit cityofberkeley.info/shattuck-construction .

Have an idea of what name this street should have? Let us know.  

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