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City Manager's Office
Press Contact: Timothy Burroughs, Climate Action Coordinator, (510) 981-7437

Measuring What Matters

Berkeley, California (Tuesday, February 16, 2010) - Acting on the principle that what gets measured gets managed, the City of Berkeley launched an interactive web-based tool today that presents scorecards on local sustainability trends such as annual energy use, waste disposal, and tree planting in our community.  The website enables residents to, with a few clicks of a mouse, access relevant, up-to-date information about Berkeley’s progress toward its climate action goals. 

“The website brings the Climate Action Plan alive,” remarked City Manager Phil Kamlarz.  “It makes it easy for residents to learn about the goals in the climate plan and also to see the scale of effort required to meet those goals.”

As well as providing scorecards on how we are doing, the site provides a forum for questions and feedback regarding implementation of the City’s Climate Action Plan.  Staff from several City departments are working together to provide performance data related to their projects. 

“This tool helps ensure that the Climate Action Plan isn’t just a vision, or a report that collects dust, but rather a roadmap that produces results,” commented Timothy Burroughs, Climate Action Coordinator for the City of Berkeley.  The City’s goal, established by a vote of the people in 2006, is to achieve an 80 percent reduction in global warming emissions by 2050 -- about a two percent reduction per year.    

The performance data presented on the site reveal several interesting trends.  Community-wide solid waste disposal decreased 25 percent between 2000 and 2008, for example.  Electricity use in Berkeley homes decreased by eight percent and natural gas use decreased by 15 percent in that same time period.  The number of street and park trees in Berkeley increased by approximately eight percent between 2000 and 2009. 

The website also provides interactive maps of Berkeley’s community gardens, city parks and solar installations and case studies of local green buildings.

The website is called the “Berkeley See-It.”  See-It is a performance management and communications software developed by Visible Strategies.  The Berkeley See-It was developed with support from the San Francisco Foundation and the Bay Area Air Quality Management District. 

To view the Berkeley See-It website, please visit the City of Berkeley website at: www.cityofberkeley.info/climate


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