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Office of Economic Development
Office of Economic Development


The South Berkeley Gateway Project

We wish to acknowledge and additional contribution of $5,000 towards this
 project by Herrera Properties in a private/public partnership 
with the City of Berkeley, Public Art Program.

 SB Gateway Gilman Model

Modey of "HERETHERE", by artist Steve Gillman and Katherine Keefer.  Installation of this sculpture has been completed.

HERETHERE installation process:

View of the Project Site

View of the Walkway 

View of Evergreen Trees Near Art 

To Download PDF applications,  click here to download Adobe Acrobat Reader for free.


  Installed  in South Berkeley
Press Release

Berkeley, California (Thursday, May 19, 2005)  As part of the public art “Gateway Series," a sculpture entitled “HERETHERE” is being installed in South Berkeley, near the Oakland border, on the lawn facing Martin Luther King, Jr. Way, where the BART tracks go underground. The artwork serves as a whimsical and literary welcome to those entering Berkeley. An opening dedication ceremony will take place on-site June 7 at 3 p.m.

The eight-foot high powder-coated steel plate letters spell “HERE” and “THERE," marking the border between Berkeley and Oakland. Because the site is mainly seen by passing motorists, the sculptured letters form a poetic message of hello and goodbye and provide a sense of place. This project is in keeping with the literary and narrative history of Berkeley reflected in other recent public art projects such as the Addison Street Poetry Walk.  

In 2002, the Civic Arts Commission mailed out a “Call for Artists” to submit an art installation appropriate for the grassy lawn near where the BART tracks go underground into Berkeley. The Selection Panel included the business community, members from the neighborhood, artists and a representative of the Civic Arts Commission. The project representative also met with members from the neighborhood associations before and after the Selection Panel met. Steve Gillman and Katherine Keefer, Bay Area artists, were awarded the commission. Because of site complications and wet weather, the actual installation of the artwork had been delayed. The funding for this project derives from a 1.5% allocation of all eligible City capital improvement projects and is intended to go back to the site as a value added project.

The Berkeley Civic Arts Commission and staff worked with the Oakland Arts Commission to form a joint celebration of this artwork. The Chair of the Berkeley Arts Commission visited the open public meeting of the Oakland Arts Commission in June of 2003, to let them know well in advance of this project and to invite them to participate. The Chairs of both Art Commissions have been invited to speak at the opening dedication. Both Mayor Bates of Berkeley and Mayor Brown of Oakland have also been invited as well as Max Anderson, Berkeley City Councilperson for south Berkeley.

The Public Art Program is part of the Civic Art Program located in the Office of Economic Development. Please contact Mary Ann Merker at (510) 981-7533 for further information.


This project is open to all artists in the nine Bay Area counties: Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano and Sonoma.

Deadline: Friday, November 1, 2002.

At the convergence of Adeline Street and Martin Luther King Jr. Way, this project site is part of an urban sidewalk that runs on the east side of Adeline Street, beginning at Alcatraz Avenue and ending at 62nd Street below the BART overpass. This pastoral greenway, landscaped with young evergreen trees, a healthy lawn and sprawling ivy beds, provides relief to the surrounding urban area. Specific location of the artwork within the site is contingent on BART and City approvals. 

Project Description

In order to create a definitive entrance to the City of Berkeley, this project will utilize public art to give the City's borders a recognizable entry on the south side of Berkeley. This project will help distinguish Berkeley from neighboring cities by serving as a transition from one vicinity to the next. Artwork that is reflective of and/or involves the community and its history is encouraged. It is highly suggested that the word "Berkeley" be incorporated into the artwork. This public art project aspires to create a welcoming sense of entrance into the City of Berkeley by serving as a friendly monument to both motorists and pedestrians.

Community Profile

Located to the south of Berkeley's downtown business and civic core, South Berkeley is an ethnically diverse community characterized by its significant African-American population. The immediate area along Adeline St. is predominately a business district bordered by a mix of residential communities. Many single-family homes are located on street west and east of the business district, as well as churches, facilities for the Oakland Children's Hospital, and retirement communities. The local businesses serve all levels of the economic and community spectrum, from commercial businesses such as The People's Bazaar and the Vault Café to community based organizations like the South Berkeley Neighborhood Development Corporation and the foster child services of A Better Way.

Project Budget: $50,000

The specified budget must cover all costs associated with design, fabrication, transportation, engineering approval, licensed engineering drawings, potential BART permits, and installation of the artwork. 

Project Timeline

 Project Timeline

Applications due   November 1, 2002
Selection process  November-December 2002
Review and approval December, 2002

Fabrication begins

January-May 2004
Installation completed  June, 2005

Please note that this is an estimated timeline and may be substantially revised to reflect changes based upon the availability of panelists and the Civic Arts Commission.

Artwork Specifications

Any medium appropriate for use on the project site will be considered. The artwork must be designed to meet the City's safety and Americans with Disabilities Act standards, BART and/or CalTrans standards, be durable, graffiti and stain resistant, easily maintained and not a public or traffic safety hazard. 

Selection Process 

All applications submitted by the deadline will be reviewed for selection. The candidates'  slides and background material will be screened by an open-peer Selection Panel before presentation to the Civic Arts Commission. The Selection Panel will include up to three arts professionals appointed by City Staff and the Civic Arts Commission, a project architect, a Civic Arts Commissioner, and two community members. All Selection Panel, Committee, and Commission meetings are open to the public. 

Selection Criteria

Artists will be selected to develop proposals based on:

  • Artistic merit as evidenced by representation of relevant past work in slides and other supporting material.

  • Appropriateness of the artist's medium, style, and previous experience as those relate to the project goals and setting.

  • Experience with projects of a similar scale and scope including familiarity with public agencies, the public review process, and/or collaboration with City agencies and community groups. Artists must have good communication skills and be able to work with diverse City representatives.

The Selection Panel will make a recommendation the Civic Arts Commission of up to three finalists to develop design proposals. Finalists will receive an honorarium of $500 for their design proposals. The Civic Arts Commission has final approval of the panel's recommendation.

Acceptance of Proposals

The Civic Arts Commission reserves the right to reject all design proposals.

Model Policy

In the event that you are asked to develop a model of your proposal, the following policy shall apply. The Civic Arts Commission shall:

  1. At its sole discretion, have the unconditional right to own any model selected for evaluation, as part of commission awards or may alternatively choose to retain all such models until completion and approval of project implementation.

  2. Require that all proposals and/or models submitted are original and unique.

 The City of Berkeley reserves the right to not award any contracts for this project.  This Call for Artists does not constitute an agreement to fund artworks for the sites described above.


Return to Public Art Program

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