Collaborate with innovative students, researchers and businesses.  Berkeley is home to the world-renown University of California's flagship campus and Berkeley National lab as well as offices of leading corporations such as Intel, Yahoo, Amazon, PowerLight, and PowerBar.  The town is teeming with bright, educated people.

Attract talent from across the Bay Area.  BART has three stations in Berkeley and the town is accessible to major highways enabling employees to commute from across the Bay Area.  Berkeley also boasts a wide variety of restaurants, entertainment and recreational activities making it a great place to live and work.

Leverage a green eco-center.  If your business sells green products or follows green business practices, then you'll have lots of like-minded company in Berkeley.  The town attracts green organizations, leads the way in green government, and enjoys an active population of green citizens.

Ease your transition.  If your company is spinning-out of UC Berkeley or LBL and you live in the vicinity, then locating your headquarters in Berkeley will help make the transition easier.  When you are working the hardest to build your new company, you won't have to waste time on a long commute.