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Press Contact:
Cisco DeVries
(510) 981-7103

FOR IMMEDIATE RELEASE
June 17, 2005

MAYOR BATES TO KICK-OFF SUMMER READING AND HEALTH PROGRAM FOR 1,000 LOW-INCOME BERKELEY KIDS

 City officials, hundreds of kids, and Clifford, the Big Red Dog will be on hand to launch ‘Project BUILD’ on June 22nd – one of the most innovative youth programs in the country.

Berkeley, CA – In a major effort to strengthen literacy and reading skills among Berkeley’s kids, Mayor Tom Bates is launching an expansion of Project BUILD – Building Healthy Minds and Bodies.  The program, which will reach 1,000 youth this summer, is a partnership between the Mayor’s office, the University of California’s Cal Corp Public Service Center, the UC Berkeley Graduate School of Education and the City of Berkeley.   The entire $320,000 price tag for the program is being paid for by UC’s federal work-study funds and private fundraising.

The program will kick off on June 22nd at Berkeley’s James Kenney Park with hundreds of Berkeley children, Clifford the Big Red Dog, Mayor Bates, and others.

UC Berkeley’s Cal Corp Public Service Center will hire approximately 60 Cal students through America Reads Federal Work Study program to work with public school students in Kindergarten through 8th grade.  The tutors will be trained by BUSD certificated literacy specialists, UC Berkeley Graduate School of Education graduate students, and literacy experts. 

This year, in addition to addressing the issues of literacy support, Mayor Bates expanded the program to include nutrition and physical activity.  The City’s Public Health division and UC Berkeley’s School of Public Health will provide each school-age student and tutor with pedometers and summer program staff will be trained to deliver programs to support healthy lifestyles.  A number of young people will also be matched with elders from the City’s senior centers for tutoring, mentoring, companionship and exercise.

“This is one of the most innovative programs in this country,” said Mayor Bates.  “We are building a true community partnership for our young people.  Public and private agencies rallied together and started this amazing program that will now reach 1000 kids with literacy, nutrition and physical activity programs.”

Project BUILD will work with eight afterschool/summer programs: two city recreation centers (James Kenney and Francis Albrier), the Young Adult Project and three school-age non-profit summer programs (Bahia School-age Program, Berkeley Youth Alternatives and RISE), two school district school-age summer programs (Washington and Rosa Parks) and four preschools (Centro Vida Preschool, Head Start, BUSD Preschool).  Participating programs will coordinate with the Berkeley Public Library, providing library cards to all students and enrolling them into the library’s popular Summer Reading Program.

Funding for Project BUILD – Building Healthy Minds and Bodies comes solely from private business.  Sponsors include: SBC, Bayer, Berkeley Rotary, PG&E, Alta Bates Summit Medical Center, Wells Fargo Bank, Kaiser Permanente, Berkeley Public Education Foundation, Berkeley Community Fund, Scholastic Books, Children’s Book Press, Cody’s Books, Barnes & Noble, and Transaction Companies.  In addition, Project BUILD will make use of $255,000 in federal work-study funding to help pay the UC tutors.

Media are welcome to join the kick-off event.

            WHO:              Mayor Tom Bates and other city officials, 
                                   
500 Berkeley children
                                   
Clifford the Big Red Dog

            WHAT:           Launch of Project BUILD – Building Healthy Minds and Bodies

            WHERE:         James Kenney Park
                                     8th Street and Delaware
, Berkeley

            WHEN:           Wednesday, June 22nd
                                    11 a.m. – 1 p.m.

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Mayor's Office
2180 Milvia Street
Berkeley, CA 94704

(510) 981-7100
Email: mayor@ci.berkeley.ca.us