For Immediate Release
Press Contact: Barbara Coleman, Alcohol and Other Drug Coordinator, (510) 981-5218

A Call to Action' is National Theme

Berkeley, California (Friday, March 31, 2006) - The City of Berkeley, University of California at Berkeley, Alameda County, California Department of Alcohol Beverage Control, and local agencies are sponsoring events throughout the month in recognition of “April is Alcohol Awareness Month 2006.” This year’s national theme is “A Call to Action” and agencies are challenging one and all to get involved in preventing alcohol-related issues in our City.

Alcohol Awareness Month, which has been sponsored by the National Council on Alcoholism and Drug Dependence (NCADD) each year since 1987, is intended to encourage communities to focus on alcohol-related problems. Alcoholism affects a wide circle of people besides the alcoholic and is closely linked to many of America's most difficult social problems, including crime, homelessness, teen pregnancy, and domestic violence.

A variety of activities, exhibits, displays, and workshops will be offered throughout the month to recognize Alcohol Awareness Month including:

· Kick-off - Wednesday, April 5 at 12 Noon, City Hall: Join Mayor Tom Bates as he calls the community to action by ringing the Peace Bell, followed by a moment of silence to acknowledge those lost in alcohol-related tragedies.

· Poster Display - April 3-16 at Central Library: View the award-winning alcohol awareness posters by Berkeley K–12 students at the Central Library, History Lobby.

· Youth Alcohol Awareness Day - Thursday, April 6 at Civic Center Park: Thursday, April 6, 10 a.m.–1 p.m. in Civic Center Park behind City Hall featuring Spoken Word and Double Dutch Contest, prizes, information, resources, and MADD car exhibit. All are encouraged and welcome to attend.

· National Alcohol Screening Days – April 6-7:  Should you be concerned? Take a quiz and see if you—or someone you know—could benefit from more information about drinking or drug use. Drop in to either of the sites listed.

- Thursday, April 6; 10 a.m.–1 p.m., Civic Center Park hosted by Options Recovery

- Friday, April 7; 9 a.m.–3 p.m., Tang Center, UC Berkeley Campus (2222 Bancroft Way)

· Alcohol Free Weekend – April 7-9:  Can you do it? Step up to the challenge by abstaining from alcoholic beverages for 3 days. Share how you did and enter for a prize at the website. Individuals who experience difficulty or discomfort in this 72-hour experience are urged to contact local resources to learn more.

· Workshop for Liquor Licensees – April 17-18:  Liquor license holders and staff are invited to attend a LEAD presentation hosted by Berkeley Police Department and Alcohol Beverage Control. The workshop provides practical information on serving and selling alcoholic beverages safely, legally, and responsibly. Contact Berkeley Police at (510) 981-5806 to register and more information.

· Cal Campus Activities:  Resource tables, free gifts, displays, and information will be available to students and visitors on Sproul Plaza throughout the month of April.

· Alcohol Policies for the City of Berkeley:  Concerned community members and leaders are working on local policies to address alcohol- problems in Berkeley. Visit the website and follow the links for more information and how you can help!

For more information regarding these and other activities taking place throughout the month of April, Barbara Coleman, please call (510) 981-5218.