For Immediate Release
Press Contact: Ellen Sirbu, Health and Human Services Department, (510) 981-5131

Berkeley Plans to Win Back Title Next Year

Berkeley, California (Monday, July 31, 2006) - Berkeley and many other jurisdictions throughout the Bay Area will celebrate World Breastfeeding Week on Thursday, August 3, from 1:00 p.m. - 3:30 p.m.  The Berkeley event will be held at James Kenney, 1720 8th Street.  Mothers at all the locations will be asked to latch their babies at 2:00 and a count will be taken to set a record for the most women breastfeeding at multiple sites in the Bay Area.  All locations will have special activities for children and refreshments.

In 2002, during World Breastfeeding Week, the City of Berkeley won the Guinness World Record for the most women breastfeeding in the same place at the same time when 1130 mother and their infants gathered in Berkeley.  On May 5, 2006 the City of Manila broke the Berkeley record with a gathering of 3738 nursing mothers.

Berkeley and the Bay Area plan to recapture the title next year. This can be done with a coordinated effort from many Bay Area organizations and breastfeeding mothers.  Even though Manila has a population of over 10.4 million compared to the Bay Area's 6.7 million, the Bay Area has an advantage because it has a much higher exclusively breastfeeding rate at 6 months.  Manila reports only a 1.4% rate compared to California's rate of 17.8%

For locations for this year's events please call Ellen Sirbu, WIC Coordinator, Health and Human Services Department,  at (510) 981-5131.