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City Manager's Office
City Manager's Office
Press Contact: Lee Joe, Census Coordinator , (510) 9817028

Monday, January 11, 2010

Berkeley, California (Thursday, January 07, 2010) - The 2010 Census Portrait of America Road Tour is a major campaign by the Census Bureau to increase awareness and encourage participation in the nation’s once-a-decade population count. The “Road Tour” will be in Berkeley on Monday, January 11, 2010, from 4:30 p.m. to 6:30 p.m., at the Shattuck/Downtown Berkeley BART Plaza (at Shattuck and Center Street). 

During the next four months, the “Road Tour” will be part of the largest civic outreach and awareness campaign in U.S. history -- stopping and exhibiting at more than 800 events nationwide. From local parades and festivals to major sporting events like the Super Bowl and NCAA Final Four, the Census Bureau will attempt to motivate America's growing and increasingly diverse population to complete and mail back 10-question census forms when they arrive in mailboxes March 15-17.


Attendees at Road Tour events will have the opportunity to learn about the 2010 Census and understand the benefits a complete count can bring to communities everywhere; view a sample 2010 Census form; learn how the collected information is used; contribute stories and photos to the Portrait of America project to explain why “I count!” and view messages from other road tour participants. Additional information on the outreach campaign is available at Census.gov.


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